Operationalizing the Consumer Perception Essay Example | Topics and Well Written Essays - 250 words

Operationalizing the Consumer Perception - Essay Example Health care is one setting in which the two perceptions of customers are applied. Because of the delicate nature of patients and the health care services, the approach that places the customer at the top of the pyramid is highly recommended. Through this approach, health care facilities such as hospitals are best positioned to budget and plan their operations based on the perceptions, satisfactions and overall outcomes of their clients (Cheung-Larivee, 2012). It is also of the essence that patients’ families’ perceptions are also accounted for, especially for patients not in a position to give their opinions or make choices. Moreover, the approach that places the customer at the top seems more effective because with close interactions with patients, care providers can deliver services in real time, thus satisfying their customers. Interactions between management and workers are also improved (Cheung-Larivee, 2012). Cheung-Larivee, K. (2012). â€Å"Hospitals Underestimate the Threat of HCAHPS Penalties.† Retrieved on January 9, 2015 from